Disney's battle plan? Just look around Comic-Con
For those seeking to understand Disney's strategy under CEO Robert Iger, just take a look around the colorful halls of Comic-Con: Thousands of people who spent hard-earned cash trekking to San Diego -- in some cases great distances -- to savor their favorite pastimes, many dressed in purchased or home-made costumes.
Disney's battle plan? Just look around Comic-Con
Reviewed by Unknown
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July 19, 2018
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